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Digital marketing refers to the use of various digital channels and techniques to promote products or services online. It includes strategies such as Search Engine Optimization (SEO), Social Media Marketing and Optimizations, Search Engine Marketing (Google Ads and Bing Ads), Email Marketing, Video & content marketing, among others. The aim of digital marketing is to attract and engage with our target customers, Build Brand Awareness, Driving traffic to a website, and ultimately generating leads and sales.