Digital Marketing Training
Digital marketing is a rapidly evolving field that requires ongoing learning and training to keep up with the latest trends and techniques.
Modules
1) Search Engine Optimization 2) Social Media Optimization 3) Social Media Marketing 4) Search Engine Marketing 5) Email Marketing 6) Content Marketing
What We train?
1
Introduction to digital marketing
This includes an overview of the various channels and techniques used in digital marketing, such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing.
2
Website design and development
This covers the basics of creating and optimizing a website for search engines and user experience, including website structure, navigation, design principles, and website analytics.
3
SEO
This covers the principles and best practices of optimizing a website to rank higher in search engine results pages (SERPs), including keyword research, on-page optimization, link building, and analytics.
4
SEM/PPC advertising
This covers the principles and best practices of creating and managing paid advertising campaigns, including keyword research, ad copywriting, bidding strategies, and analytics.
5
SMO
This is covers the process of optimizing your social media presence to increase brand visibility, attract more followers, and engage with your audience.
6
Social media marketing
This covers the principles and best practices of using social media platforms to engage with audiences, build brand awareness, and drive traffic and conversions, including content creation, community management, advertising, and analytics.
7
Email marketing
This covers the principles and best practices of using email to communicate with audiences, nurture leads, and drive conversions, including list building, email design, automation, and analytics.
8
Content marketing
This covers the principles and best practices of creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, including content strategy, creation, distribution, and analytics.
9
Google Analytics
This covers the principles and best practices of using web analytics tools to measure and analyze digital marketing performance, including setting up and tracking goals, measuring key performance indicators (KPIs), and using data to optimize campaigns.